While minding my own business on a casual Sunday walk, I was viscerally confronted by this:
Of course, being armed with a camera at all times, my alarm led to immediate documentation. Is this really what we’re marketing as a “hip” drink? “Excite your mind” seems a little ironic for the slogan. If you do just that, you may find yourself thinking: Why am I drinking from a grenade? I thought the Cocaine energy drink was the most controversially edgy drink I would ever find, but society has a way of exceeding your expectations in a let’s-steamroller-over-every-shred-of-common-decency-we-have way. Apparently, not only can movies capitalize on post-9/11 hype, but so can the food industry. So long as they don’t start making Saddam blow-up dolls (yeah, I know, horrible pun), I’ll continue to have faith in humanity… or maybe just shock marketing campaigns.